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Volkswagen set to shake up market in 2024

2024-02-15  Staff Reporter

Volkswagen set to shake up market in 2024

Volkswagen is set to make a significant impact on the Namibian passenger car market with the launch of new models in 2024. The new T-Cross, new Tiguan, new Touareg and the ID.4 were recently unveiled at a special event in South Africa.

“As we embark on the journey that is 2024, we cannot help but feel a positive sense of anticipation for the exciting year ahead. For the Volkswagen Passenger Cars’ brand, 2024 holds immense significance as we set our sights on re-establishing our presence in the local market, and reclaiming our position in the fiercely competitive automotive landscape. In the coming months, we are thrilled to announce the launch of new and refreshed models which embody the innovative spirit and unwavering commitment to excellence that define Volkswagen. With a renewed focus on quality, performance and customer satisfaction, we are confident that 2024 will be a pivotal year for the Volkswagen Passenger Cars brand”, said Niels Wichmann, Head of Brand, Volkswagen Passenger Cars. 

 

T-Cross - Compact SUV 

With more than 1.2 million sales globally since it was introduced in 2019, the T-Cross is the smallest member of Volkswagen’s all-important “T” family of SUVs. Sharing its MQB A0 platform with the sixth-generation Polo hatchback, T-Cross has been the best-selling imported model for Volkswagen in southern Africa, with 34 261 units sold since it was launched in 2019. Launching in the second half of 2024, the new T-Cross is set to redefine the compact SUV market with its fresh design and a range of engine options. 

 

Tiguan - Redefining SUVs

Set to launch in the second half of 2024, the all-new third-generation Tiguan looks set to build on the success of VW’s top-selling global SUV package. Volkswagen has sold more than 7.6 million units of this model since it was introduced in 2007. The Tiguan has been in the market for over a decade in South Africa, and sold 50 832 units since its launch. The all-new Tiguan redefines SUV aesthetics with a confident and modern design. 

 

Touareg - Enhanced luxury SUV 

Since its introduction in 2002, the Volkswagen Touareg has achieved remarkable success with over 1.3 million units sold globally. This popularity attests to the enduring appeal of the Touareg, establishing it as a true icon which has been trusted and celebrated by drivers around the world for over two decades. The Touareg has sold 8 671 units in southern Africa since it was launched in 2004. The Touareg, Volkswagen’s premium SUV which will launch in the second half of 2024, has received an update which includes new design elements and high-tech features. 

ID.4 - Volkswagen’s Vision of Sustainable Driving

As Volkswagen’s first fully-electric SUV, the ID.4 embodies the brand’s commitment to sustainable mobility. The ID.4 is an all-round talent that can be driven in a sporty, yet also easy and comfortable way. The battery stores up to 77 kWh of energy (net) and enables ranges of up to 520 km. The battery is installed below the passenger compartment, which guarantees a low centre of gravity. The electric drive motor, positioned at the rear axle, generates 150 kW  – enough to accelerate from 0 to 100 km/h in 8.5 seconds and deliver a top speed of 160 km/h. ID.4 is also set to be introduced in the first half of 2024 in South Africa as a test fleet.

“Volkswagen’s commitment to excellence is evident in the comprehensive line-up of the new T-Cross, new Tiguan, new Touareg and ID.4. These vehicles represent a convergence of performance, design and innovation, setting new benchmarks in the South African automotive market. The launch of these models reaffirms Volkswagen’s dedication to providing consumers with an array of choices, from versatile and family-friendly SUVs to cutting-edge electric mobility solutions. As the automotive landscape evolves, Volkswagen continues to lead the way with a focus on sustainability, advanced technology and a commitment to meeting the diverse needs of South African drivers”, added Wichmann.


2024-02-15  Staff Reporter

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